Latest Articles


5 design trends set to shape the future

Last updated: 02/18/2019

Where is design heading? Our guess is that the broad societal trend towards a web and app-based lifestyle mean that strong currents will continue to encourage a standardisation...

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The Pros and Cons of 5 Top Instagram Analytics Tools

Last updated: 02/18/2019

If you want to up your company’s Instagram game, an effective analytics tool will help provide you with a range of valuable, and actionable, insights. But which tool you...

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How To Double Your Business ROI with Email Campaign Management

Last updated: 02/18/2019

Email has changed and so has email users. To get breakthrough results, you must keep implementing fresh ideas and add innovations to your strategy. Over time, your email...

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Email Marketing Software 101: What's Right for Your Business?

Last updated: 02/18/2019

Let’s make something clear: email is not dead. Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that...

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2019 Email Predictions Webinar Q&A and Link | Return Path

Last updated: 02/18/2019

Recently we ran our hugely popular 2019 Email Predictions webinar. For those who couldn’t make it, you can find a recording here, and my colleague Laura Christensen has already...

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Email Testing and QA Case Study | MailNinja and Email on Acid

Last updated: 02/18/2019

MailNinja is an email agency that serves global clients large and small. The team provides comprehensive email marketing audits to help clients create a clear plan of action for...

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Effective email marketing for millennials: How to make the most of the opportunity

Last updated: 02/18/2019

Millennials are a top priority for marketing teams. Their long-term spending potential makes them a valuable target, with World Data Lab revealing that global millennial...

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Lead Your Client in the Sales Conversation · The Sales Blog

Last updated: 02/18/2019

Who should lead the sales process, buying process, or what might more accurately be called “the sales conversation,” now that the “processes” are more nonlinear than linear, let...

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Who Do You Think You're Talking To? | RO Innovation

Last updated: 02/18/2019

by Nichole Auston | Jun 7, 2018 Mapping Marketing Content to Prospect Buying Cycles The first law of communication implies that a connection will not be made with an audience...

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Social Media Overwhelm and Your Direct Sales Business - Jackie Ulmer, Direct Sales and Social Media Strategist

Last updated: 02/18/2019

On today’s show, I’m going to share some ideas on how to manage your social media overwhelm while building a Direct Sales Network Marketing business and working fulltime, or...

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