Top 15 Paid Search Updates You Need To Watch In 2020

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Introduction

Welcome to Proforma C&B Elite's comprehensive guide on the top 15 paid search updates you need to watch in 2020. As a leading provider of digital marketing services in the Business and Consumer Services industry, our team of experts is committed to helping your business stay ahead of the game in the ever-evolving world of paid search.

1. Google Ads Automation

Google Ads Automation is a game-changer in the world of paid search advertising. With advancements in machine learning and artificial intelligence, Google Ads now offers advanced automation tools to improve campaign performance and efficiency.

2. Expanded Audience Targeting

Expanding your audience targeting capabilities is crucial in reaching the right people with your paid search campaigns. With updates in 2020, platforms like Google Ads and Facebook Ads now offer advanced targeting options, including demographics, interests, and behavior-based targeting.

3. Voice Search Optimization

In the era of voice assistants like Amazon Alexa and Google Assistant, optimizing your paid search campaigns for voice search queries is essential. As more users rely on voice search, it becomes crucial to adapt your keyword strategy to capture voice-driven queries.

4. Cross-Channel Advertising

Paid search updates in 2020 bring the power of cross-channel advertising to your fingertips. By integrating your paid search campaigns with other channels like social media and display advertising, you can enhance your brand visibility and reach a wider audience.

5. Video Advertising

Video is becoming increasingly popular as an advertising medium, and paid search platforms are acknowledging this trend. With updates in 2020, platforms like Google Ads and YouTube offer robust video advertising options, allowing you to engage your audience through compelling visual content.

6. Enhanced Targeting with AI

Artificial intelligence (AI) continues to revolutionize the paid search landscape. With advancements in AI technology, platforms now offer enhanced targeting capabilities, allowing you to reach your desired audience with precision and maximize your ROI.

7. Local Search Advertising

For businesses targeting local markets, paid search updates in 2020 provide opportunities for hyper-local advertising. Platforms like Google Ads offer location-specific targeting options, enabling you to connect with potential customers in your area.

8. Mobile-First Advertising

In an increasingly mobile-centric world, optimizing your paid search campaigns for mobile devices is crucial. With updates in 2020, platforms now emphasize mobile-first advertising, ensuring that your ads are optimized for the best user experience on smartphones and tablets.

9. Ad Extensions

Ad extensions play a vital role in enhancing the performance of your paid search ads. With updates in 2020, platforms like Google Ads offer a wide range of ad extensions, from sitelinks and call extensions to structured snippets, allowing you to provide additional information and entice users to click on your ads.

10. Local Inventory Ads

For businesses with physical stores, local inventory ads are a powerful tool for driving foot traffic and increasing sales. With updates in 2020, platforms now offer features that allow you to showcase your available inventory, store details, and even real-time stock updates.

11. Dynamic Search Ads

Dynamic search ads leverage machine learning to dynamically generate relevant headlines and landing pages based on users' search queries. With updates in 2020, platforms like Google Ads now offer improved dynamic search ad functionalities, ensuring that your campaigns remain relevant and effective.

12. Audience Segmentation

Targeting the right audience is crucial for the success of your paid search campaigns. With updates in 2020, platforms provide advanced audience segmentation options, allowing you to tailor your ad messaging and bidding strategies based on specific audience segments.

13. Enhanced Analytics and Reporting

Accurate data and insightful reporting are essential for optimizing your paid search campaigns. With updates in 2020, platforms offer enhanced analytics and reporting tools that provide comprehensive insights into your campaign performance, allowing you to make data-driven decisions.

14. Automation of Bidding Strategies

Automation of bidding strategies can save you time and improve your campaign performance. With updates in 2020, paid search platforms now offer advanced bidding strategy automation, including target CPA (cost-per-acquisition) and ROAS (return on ad spend) bidding, enabling you to maximize your ad spend efficiency.

15. Integration with CRM Systems

Integrating your paid search campaigns with customer relationship management (CRM) systems is crucial for tracking and measuring the value of your advertising efforts. With updates in 2020, platforms offer seamless integration options, allowing you to gain a better understanding of the customer journey and optimize your campaigns accordingly.

Conclusion

As digital marketing continues to evolve, staying updated with the latest paid search updates is essential for maximizing your business's online visibility and success. Proforma C&B Elite, as a leader in the Business and Consumer Services industry, is dedicated to providing expert digital marketing services, ensuring that your paid search campaigns are always at the forefront of innovation and driving meaningful results.

Reach out to Proforma C&B Elite today to partner with our team of specialists who can help you leverage the top 15 paid search updates in 2020 to take your digital marketing efforts to the next level. Let us be your trusted partner in navigating the rapidly changing landscape of paid search.

Santiago Camelo

Excited to implement these updates and boost my paid search! ??

Bronwyn May

The comprehensive approach taken in this article makes it a standout resource for marketers aiming to optimize their paid search strategies.

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The updates provided here are practical and relevant, making this article an essential read for marketers looking to stay ahead in paid search.

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This article is a gem for businesses seeking to optimize their paid search performance. Thank you for sharing these important updates.

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Thanks for sharing these updates! It's always helpful to stay informed about the latest changes in paid search.

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Great insights! Looking forward to optimizing my paid search strategies in 2020. ??

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,

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The comprehensive nature of this article really helps in understanding the paid search updates and their potential impact on marketing strategies.

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I appreciate the detailed breakdown of the updates. Very helpful for our digital marketing team.

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