Digital Marketing News: Chrome Marks Non-HTTPS Sites 'Not Secure'
Welcome to the realm of digital marketing, where constant innovation and evolving technology shape the way businesses connect with their audience. In this week's edition of digital marketing news, we delve into an important development that affects website security and search engine optimization (SEO) – Google Chrome's 'Not Secure' label for non-HTTPS sites.
What is HTTPS and Why Does it Matter?
HTTPS, or Hypertext Transfer Protocol Secure, is an encrypted version of HTTP, the standard protocol used for transferring data between a web browser and a website. With HTTPS, the communication between the browser and the website is secure and protected from eavesdropping, data tampering, or any other malicious activity.
Google has been advocating for a safer web experience for users by encouraging the adoption of HTTPS. Starting with Chrome version 68, released in July 2018, Google introduced a visible 'Not Secure' label next to the URL in the address bar for websites that do not have an HTTPS connection.
The Impact on SEO and User Trust
This move by Google has had significant implications for both SEO and user trust. From an SEO standpoint, websites that feature HTTPS have been given a slight ranking boost in Google's search results since 2014. Having a secure connection has now become a crucial ranking factor, making it imperative for businesses to switch to HTTPS in order to maintain and improve their search rankings.
Besides the SEO benefits, having an HTTPS connection instills trust and confidence in the minds of users. Internet users are becoming more aware of online security, and the 'Not Secure' label may deter them from visiting websites marked as such. This can lead to a higher bounce rate, lower engagement, and ultimately, a negative impact on conversions and revenue.
How Proforma C&B Elite Can Help
As leaders in business and consumer services digital marketing, Proforma C&B Elite understands the importance of staying ahead of the curve. Our team of experts is well-versed in the latest digital marketing trends and strategies, including the adoption of HTTPS for enhanced website security.
With our comprehensive digital marketing services, we can help your brand navigate these changes and ensure your website remains secure and optimized for search engines. Our SEO expertise can improve your website's visibility and organic rankings, ultimately driving more qualified traffic to your site.
Furthermore, we can assist in implementing HTTPS across your website, providing you with the necessary SSL certificates and guiding you through the migration process. Our team will ensure a seamless transition without any negative impact on the user experience or your search rankings.
Conclusion
The digital landscape is constantly evolving, and it's crucial for businesses to stay informed about the latest developments in order to thrive online. Google Chrome's 'Not Secure' label for non-HTTPS sites is an important step towards a safer web, but it also presents challenges for businesses that want to maintain their online visibility and user trust.
At Proforma C&B Elite, we are committed to helping businesses navigate these challenges and succeed in the digital realm. Contact us today to learn more about our digital marketing services and how we can support your brand's growth and online success.