How To Divide Your 2019 Digital Marketing Budget
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Welcome to Proforma C&B Elite, your trusted partner in the digital marketing industry. If you're looking for expert advice on how to effectively allocate your 2019 digital marketing budget, you've come to the right place. In this comprehensive guide, we'll share valuable insights and strategies to help you maximize your marketing investments each month.
Why Your Digital Marketing Budget Division Matters
As the digital landscape continues to evolve, it's crucial for businesses to stay ahead of the competition by allocating their marketing budget wisely. By understanding how to divide your budget effectively, you can ensure that your marketing efforts reach the right audience at the right time, resulting in improved brand visibility, increased website traffic, and ultimately, higher conversions and revenue.
The Importance of Monthly Budget Allocation
Allocating your digital marketing budget on a monthly basis allows you to adapt and optimize your strategies according to changing market trends and consumer behavior. By adjusting your allocations based on performance data, you can identify the most effective channels and tactics to invest in throughout the year.
Month-by-Month Budget Division Strategies
Let's take a closer look at how you can divide your 2019 digital marketing budget each month for maximum impact:
January: Kickstart the Year with SEO and Content Marketing
Search Engine Optimization (SEO) and Content Marketing should be your top priorities in January. Start the year strong by optimizing your website for relevant keywords, creating high-quality content that resonates with your target audience, and leveraging social media platforms to amplify your messages. Focus on building brand awareness and driving organic traffic to your website.
February: Embrace the Power of Social Media Advertising
In February, allocate a significant portion of your budget to social media advertising. Capitalize on the post-New Year energy and leverage platforms like Facebook, Instagram, and LinkedIn to reach a wider audience. Utilize advanced targeting options, compelling ad creatives, and engaging call-to-actions to generate leads and drive conversions.
March: Invest in Pay-per-Click (PPC) Advertising and Remarketing
March is the ideal time to focus on Pay-per-Click (PPC) advertising and remarketing. Allocate your budget towards Google Ads or other PPC platforms to drive relevant traffic to your website. Implement dynamic remarketing campaigns to re-engage visitors who have previously shown interest in your products or services.
April: Harness the Potential of Email Marketing
In April, prioritize email marketing to nurture and convert leads. Craft personalized and segmented email campaigns that provide value to your subscribers. Leverage automation tools to streamline your workflows and ensure consistent communication with your audience. Measure your email performance and refine your strategies accordingly.
May: Optimize Conversions with Conversion Rate Optimization (CRO)
May is the month to focus on improving conversion rates through Conversion Rate Optimization (CRO). Analyze user behavior on your website, identify potential bottlenecks, and implement strategic changes to enhance the user experience and drive more conversions. A/B test landing pages, forms, and calls-to-action to optimize your conversion funnel.
June: Expand Reach with Influencer Marketing and Partnerships
In June, allocate a portion of your budget to influencer marketing and strategic partnerships. Identify influential individuals in your industry and collaborate with them to amplify your brand's reach. Leverage their credibility and engaged audience to generate buzz around your products or services.
July: Dominate in Video Marketing
July is the perfect time to invest in captivating video marketing campaigns. Leverage platforms like YouTube, Instagram Stories, and Facebook Live to engage with your target audience through visually compelling content. Create educational, entertaining, or emotionally impactful videos to convey your brand's message and drive brand affinity.
August: Enhance Mobile Experience with Mobile Marketing
August calls for a focus on mobile marketing. With more people accessing content through their smartphones, it's essential to optimize your website and marketing campaigns for mobile devices. Invest in mobile advertising, location-based marketing, and mobile-friendly content to capture the attention of on-the-go consumers.
September: Emphasize Customer Retention and Loyalty
September is the month to strengthen customer retention and cultivate loyalty. Allocate your budget towards customer retention strategies such as personalized email campaigns, exclusive offers, and loyalty programs. Show your customers appreciation and incentivize them to become brand advocates.
October: Spooktacular Season Calls for Cross-Channel Remarketing
In October, embrace the spooktacular season and focus on cross-channel remarketing. Leverage multiple channels, such as email, social media, and display advertising, to reach potential customers who have shown interest in your brand or products. Deliver tailored messages and offers that resonate with their preferences and behaviors.
November: Prepare for Holiday Marketing Campaigns
November is all about preparing for the holiday season and developing strategic holiday marketing campaigns. Allocate your budget towards creating festive content, launching exclusive promotions, and captivating your audience with compelling visuals and emotional storytelling. Plan your campaigns in advance to stand out amidst the holiday noise.
December: Reflect and Revise Your Digital Marketing Strategy
December is the perfect time to reflect on your digital marketing efforts throughout the year and revise your strategy for the upcoming year. Evaluate the performance of your campaigns, analyze data, and identify areas for improvement. Use this month to plan ahead, set goals, and allocate your budget for the next year strategically.
Conclusion
Dividing your 2019 digital marketing budget effectively is crucial for achieving optimal results. By aligning your monthly allocations with specific strategies and objectives, you can maximize your marketing investments and stay ahead in the competitive digital landscape. Proforma C&B Elite is here to support you every step of the way. Contact us today and let our experts help you navigate the world of digital marketing success!
